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First-hand account of the results we help our clients achieve.

Testimonials: List


Gloriann Kueter
Corporate Director of Sales and Marketing - Regency Hotel Management

"Our team at Regency Hotel Management has proudly worked with Bob Anderson, President of Star Performance, for over 25 years. Without any doubt, I can tell you that we feel that Bob and his team are our partners in every aspect. They help our sales staff stay motivated, educated, and accountable in a positive manner while doing everything they can to help us stay ahead of our competition."


Heather Bailey

Senior Director, Worldwide Sales -
Best Western Hotel Group

"I have had the pleasure of partnering with Bob Anderson and Star Performance for over 15 years. Bob's energy, knowledge and passion never cease to amaze me. What I love the most is the collaboration with them to deliver webinars where we bring our sales folks from all over North America together to share best practices, learn from one another and discuss industry trends. Their dedication and thoroughness are just part of the reason we have such a successful, long-term partnership."


Ellen Wilson
Managing Director, HSMAI DC Chapter
Director, HSMAI Adrian Awards Competition

You’ll laugh out loud! You’ll stand up and clap! You’ll have a lot of fun! Sessions are full of contagious learning while having a great time.
At HSMAI Washington DC, we make sure Bob Anderson is part of our educational plans for sales training EVERY YEAR. He is one of our most requested speakers. The “to-the-point” exercises Bob presents leaves attendees with the tools they need to take back to their hotels to find and book business.
In 2020, the landscape changed for all of us and Bob was there with a webinar that was just as engaging as his in-person sessions. We know we can always count on Bob to deliver quality training that wins business.


Bob Holsten
Chief Operating Officer - Urbana Varo Holdings

"Having worked with the Star Performance team for close to 25 years, I have witnessed first-hand and can attest to the success in adapting their systems at multiple and varying hotels. Their systems have been customized to our specific needs, resulting in increased overall sales productivity and revenues, as well as a decrease in sales turnover. Manager and Sales team feedback has always been extremely positive. From learning new skills and habits, along with the addition of a true and effective accountability component, Star Performance's systems offer something that no brand program has been able to offer. As a hotel professional, with over thirty-five years experience, I can honestly state that there is no other sales training program that comes close to Star Performance."


Jen Yakimicki Guimond
Vice President of Revenue - North Central Group

"We worked closely with Bob and his team at Star Performance for several years. Their Building Sales Pipeline system WORKS and is a great fit for any company looking to energize both their sales team and their sales processes. With clear-cut sales training and goals, as well as a focus on capturing much needed new business, their team has the tools needed to win the spirit of process and persistence. The cherry on top...they are a super fun and passionate team to work with and it felt like they truly became a part of our company."


Jenae Bellefeuille, Accounting - Discover Lodging Management, Inc.

"We have been utilizing Star Performance, Inc. for several years with our hotels. The reason we continue is that we truly see a return on our investment. Truly. Not only are we converting more reservations by utilizing this program, we are also providing customized recommendations resulting in happier guests. It truly is a win-win. AND the best part is we sound more professional, and I fully believe that guests choose to stay with us because of that, as well. I would highly recommend Bob and Star Performance to any hotelier who is looking to up their game, both in professionalism and in bringing in more revenue."

Testimonials: List


Betty Jones
Vice President of Sales - Kriya Hotels

"I have worked closely with Bob and the Star Performance team for many years, currently with Kriya Hotels and previously with Remington Hotels. Bob and his team are always very professional and eager to work with us in any way possible. I really like their ability to customize their programs to fit the particular needs of each of our properties. The ongoing training, whether in-person or on a webinar, is outstanding - very engaging and keeps the team's attention throughout the training while teaching new skills and habits that deliver long term results.

We look forward to continuing to partner with Bob and Star Performance in the future as we bring our sales team back to work and look to re-establish our properties as market leaders in the post Covid-19 markets. I highly recommend Bob and his team."


Kanta K. R. Kondur
CHA, CPA Hotel Owner (multiple brands)

"We've been working with Star Performance for over 8 years now. It has been the best decision and investment we have made. As our priorities change, the team has been great at making positive adjustments and introducing new programs. We find the tracking and accountability, plus frequent personal review calls, really helps us to keep everyone focused on the priorities, which for us, has always been to have a balanced approach to finding new and better business. They have helped us to develop some real sales and service cultures in our hotels. From a front desk associate to a Sales Manager and General Manager, Star Performance has been the best resource for our business."


Jim Day
Director of Sales - Crowne Plaza Greenbelt Maryland

"I have used Star Performance at my previous property and at my current hotel. They understand the needs of any business environment/market is to be constantly prospecting effectively and staying ahead of your comp set. Our results so far this year has been 69% of our group business booked directly from the prospecting program implemented by Star Performance. Highly recommend their program."

Testimonials: List


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